LinkedIn’s Two Tabs Have Me Thinking

LinkedIn has two tabs at the top of my mobile app now: “For You” and “Network.”

I spent about ten minutes scrolling through For You this morning and didn’t see a single post from one of my connections.

My network still has its own tab. That matters.

What I’m wondering is where people will actually spend their time.

I’ve been pretty clear about how I feel about most social media. LinkedIn had become an exception. A few years ago, I wouldn’t have said that.

What changed was the effort I put into my network. Connecting with people. Having conversations. Reading their work. Contributing something back.

That made LinkedIn valuable to me.

LinkedIn has said its recommendations consider our professional interests and activity, including content from outside our networks. I can see the benefit. I might discover someone doing interesting work. Someone new might discover mine.

Having a separate Network tab could be useful, too. I like having that choice.

But if people spend most of their time in For You, how does that change the visibility of the relationships we’ve deliberately built?

Connecting with someone still matters to me. I’m curious whether we’ll need to be more intentional about checking in on each other’s work.

And from a content standpoint, does this change how we think about reaching our existing network versus being discovered by someone new?

I need to dig deeper before I decide what it means for how I use LinkedIn. Ten minutes of scrolling isn’t enough to rewrite my strategy.

I don’t know yet whether this is good or bad. But it has my attention.

If you have both tabs, which one are you spending more time in: For You or Network?